A young, ambitious company arrives at Cannes for the first time, surrounded by the biggest players in the industry, and shows what it takes to make Conveo feel impossible to ignore.
The hero film
Working title: Inside Conveo — Making Conveo Unmissable at Cannes. Target length 8–12 min. Five acts, all shot through the week.
Cold open
Contrast
Cannes scale, major brands, then Conveo appearing in the same environment.
Act 1
Arrival
Saturday villa arrival, team energy, first Cannes presence, campaign setup.
Act 2
The build-up
Sunday yacht prep, final checks, campaign details, team roles.
Act 3
The yacht
Guests arrive, founders host, Flo works the room, Niels connects, Conveo feels alive.
Reflections from Hendrik, Dieter, Flo, Niels, Olly; campaign tie-back; final sense of arrival.
Character roles
Each person carries part of the story. Don't film them as “team members” — film them in their role.
Olly
Embedded storyteller
What it feels like to capture this moment from inside the team.
Kristin
Strategic filter
Head of Marketing. Why the story needs to be sharp, premium, audience-aware. (Not in the room for most shots — directs editorial standard.)
Florian (Flo)
Commercial engine
CGO. How attention becomes commercial momentum.
Hendrik
Ambition voice
Co-Founder. Why Conveo is showing up at this level.
Dieter
Strategic voice
CEO. Why Conveo belongs in the conversation with major brands.
Niels
Expert voice
Head of Insights. Why customer understanding is the substance behind the campaign.
Sales team
Market-facing
What Cannes feels like commercially and relationally.
Wider team
Culture + pace
People behind the work, the standards, the energy.
Story spine
Holds for every shoot day — the rails we don't deviate from.
Must capture ★
Conveo beside bigger players
First-time Cannes energy
The work behind the polish
Yacht as a brand moment
Niels on stage
Founders in motion
Flo in commercial mode
Campaign in the wild — JCDecaux, Palais, Croisette
Creative principles ◆
Story first — every scene moves the journey
Premium but human — polished without losing warmth
No fake chaos — pace + pressure, not disorder
No generic recap — nothing that could belong to any company
Let the team carry it
Use Cannes as backdrop, Conveo as the story
Avoid ✗
Generic “Cannes dump” footage
Forced team hype
Overly messy BTS
Long party montage
Fake vulnerability
Over-scripted answers
Excessive scenic Cannes shots
Interview themes — by person
Short, natural, direct. Not formal sit-downs unless the moment allows. Captured in the flow: before leaving, after a panel, after the yacht, in the villa, between events.
Hendrik
Company ambition · why Cannes matters · what Conveo is becoming · what this moment says about the team.
Dieter
CEO perspective · enterprise credibility · category vision · why customer understanding matters to global brands.
Florian
Commercial stakes · growth · relationships · quality of conversations · how the week creates momentum.
Niels
Panels · customer understanding · insights · what marketers are missing · why Conveo's POV matters.
Olly
Capturing the week · making it feel different from a recap · what story is emerging.
Sales team
Conversations · market interest · what people are curious about · how Cannes feels commercially.
Tom's podcast · XTAS (3 Square Mérimée)
BTS of the podcast — its own mini-arc
Tom is recording guest sessions at the XTAS hub (3 Square Mérimée) throughout the week. Capture the full lifecycle: setup + mic check, the guest walking in, Tom in interviewing flow, the editing/decompress moments, and a 60-sec Tom interview Thu about who came through and the standout themes. Use the XTAS wide shot — the balcony and the natural light off the Palais are the best b-roll setup we'll have all week.
Make your own posts
Selfie posts, selfie videos, all over Cannes
You don't need Olly for this. Capture yourself + the moment, share vibe + learnings, not just the view. If you're with someone, have them film you instead of doing a selfie — it always reads better. Don't over-edit, don't over-think, just post.
Do
Selfie video at the venue you just left — what did you learn, what surprised you, who did you meet?
If you're with a teammate, hand them your phone — get filmed properly
One thought per post — keep it tight
Post within the hour while the energy is real
Use the moment + the place — show where you are
Tag the brands / speakers / events when relevant
Don't
Don't over-edit — raw beats polished
Don't write a paragraph — the video is the post
Don't just show the view (yacht, Croisette, Palais) without you in it
Don't queue posts for later — post in the moment
Don't all post the same thing — give your own angle
Don't film people without asking
Shot schedule
Realistic timings. Conflicts flagged only when a non-Olly person has a Must/Optional at a different venue (event-coverage and same-venue b-roll shots never flag — they're the whole point of the camera being there).
Villa shots → Sat, Sun, Thu, Fri only.
Mon–Wed evenings the team is out doing things — at side events, dinners, parties, meetings. Don't plan villa-bound interviews on those nights. Catch Mon–Wed people in the field instead — corridors, foyers, between meetings, in the car. Villa interviews live on arrival day (Sat), pre-yacht (Sun morning), Thu wind-down, and Fri morning closing.
Filter by person:
Saturday 20 Jun
Arrival at the villa
6 planned shots
16:00 17:00
B-roll
Villa exterior + arrivals B-roll
📍 Villa 1 + Villa 2, Mougins
Olly
17:00 17:30
B-roll
Team entering villa with luggage, natural greetings
📍 Villa 1
Olly
17:45 18:15
Interview
Hendrik interview — “Why Cannes matters”
📍 Villa 1 terrace
HendrikOlly
18:15 18:45
Interview
Dieter interview — “First Cannes expectations”
📍 Villa 1 terrace
DieterOlly
18:45 19:30
B-roll
Laptops + prep + campaign assets on screens (B-roll)
📍 Villa 1 living room
Olly
20:30 21:30
B-roll
Cannes streets + atmosphere (driving recce)
📍 Cannes Croisette
Olly
Sunday 21 Jun
Yacht prep + yacht event
9 planned shots
09:00 10:00
B-roll
Yacht exterior, guest areas, bar + branded spaces (B-roll)
📍 Yacht, Port Canto
FlorianOlly
10:00 10:30
Interview
Florian interview — “Importance of the event”
📍 Yacht bow
FlorianOlly
10:30 11:00
Interview
Niels interview — “Desired conversations”
📍 Yacht bow
NielsOlly
11:00 11:30
Interview
Hendrik + Dieter interview — “What success looks like”
📍 Yacht aft deck
HendrikDieterOlly
12:30 13:00
Interview
Kerry interview — “Industry insider POV · what a great Cannes looks like”
Justin has Must at Panel Presented By MikeTeevee: Senior In-House Creative Leadership — The Brand Priority No One Can Ignore · 12:45–13:30 @ LBB & Friends Beach
Kerry has Must at FQ CEO: The Making of a CEO · 12:00–12:30 @ FQ Beach @ Hôtel Martinez Beachfront
Kerry has Must at Total TV: From Evolution to Effectiveness · 13:00–14:00 @ Clubhouse Rooftop, JW Marriott
Alistair has Must at The Haven by Human: AAO: Made by Machines. Meant for Humans: How Agentic Advertising Earns Trust—or Loses It · 11:30–13:00 @ 2 Rue des Serbes
Alistair has Must at Future Gazers: The Trends Defining the Next 18 Months · 13:15–14:00 @ The Forum, The Rotonde
Decide before the day: skip the shot, move the time, or pull the person out of the briefing assignment.
13:30 14:30
Event coverage
Tom podcast — guest recording at XTAS, 3 Square Mérimée (BTS: in-the-flow moments, full setup wide, Tom interviewing)
Catch Florian in-field — 60-sec mid-week “momentum” reflection between meetings
📍 Loft Forville or Croisette terrace
FlorianOlly
17:00 17:30
Interview
Kerry industry-insider 90-sec — “what marketers are getting wrong this year”
📍 Loft Forville quiet corner
KerryOlly
⚠ Conflicts with Schedule (1)
Kerry has Must at Creative Intelligence in motion · 17:00–19:00 @ Kantar Content Studio
Decide before the day: skip the shot, move the time, or pull the person out of the briefing assignment.
Wednesday 24 Jun
Cannes in motion · departures
7 planned shots
07:00 08:00
B-roll
Departures B-roll — Alex / Niels / Rory / Matt leaving for airport
📍 Villas, Mougins
Olly
10:00 12:00
B-roll
Hendrik & Dieter moving through Cannes — meetings + screens + before/after moments
📍 Croisette + side venues
HendrikDieterOlly
⚠ Conflicts with Schedule (3)
Hendrik has Optional at What broke the Internet? · 10:30–11:15 @ DEPT Secret Garden
Dieter has Optional at The Social Equation: From Community to Culture · 10:00–10:30 @ Location TBC
Dieter has Optional at Enter the Intimacy Economy: A Conversation on What Comes Next in Media · 11:30–12:00 @ Location TBC
Decide before the day: skip the shot, move the time, or pull the person out of the briefing assignment.
13:00 14:00
Event coverage
Florian at Empower Cafe — before / after meeting moments
📍 Empower Cafe
FlorianOlly
14:30 15:00
Interview
Catch Hendrik + Dieter in-field — 90-sec “presence beyond the yacht” reflection
📍 Loft Forville / quiet corner between meetings
HendrikDieterOlly
⚠ Conflicts with Schedule (2)
Hendrik has Optional at WORKSHOP: The Kill List – Ten Assassins. Ten Escapes. · 14:15–15:00 @ The Terrace, The Palais
Dieter has Optional at Built to Last, Built for Now · 14:30–15:15 @ Le Club MSQ Fervor
Decide before the day: skip the shot, move the time, or pull the person out of the briefing assignment.
15:00 15:30
B-roll
Charles arrival B-roll — fresh eyes on Cannes (airport pickup → drop bags → straight to Croisette)
📍 Villa 1 → Croisette
CharlesOlly
15:30 16:30
Event coverage
Tom podcast — guest recording at XTAS, 3 Square Mérimée (afternoon session, BTS wide)
📍 XTAS · 3 Square Mérimée
TomOlly
17:30 18:00
B-roll
Sales check-in — remaining team Tom / Charles / Justin / Kerry / Alistair walking Croisette
📍 Croisette
TomCharlesJustinKerryAlistairOlly
⚠ Conflicts with Schedule (3)
Justin has Must at From culture to cart: creativity that converts · 16:00–18:00 @ Hôtel Barrière Le Majestic Penthouse
Kerry has Must at Building a Customer-First, AI-Native Company: NatWest x AWS · 17:00–18:00 @ Bain Speakeasy at the Mondrian Hotel
Alistair has Must at From Stadiums to Streets: How OOH Drives Performance Through Sports + Culture (with OAAA) · 16:00–19:00 @ Salon Dinard, Hotel Barrière Le Majestic
Decide before the day: skip the shot, move the time, or pull the person out of the briefing assignment.
Thursday 25 Jun
Cannes in motion · villa wind-down
9 planned shots
08:00 08:30
B-roll
Villa regroup + footage review (remaining team)
📍 Villa 1
Olly
10:00 12:00
B-roll
Hendrik & Dieter — presence beyond the yacht (walking, transitions, brand screens)
📍 Croisette
HendrikDieterOlly
13:00 14:00
Event coverage
Tom podcast — final Cannes guest recording (BTS B-roll + 60-sec Tom interview on guests of the week)
📍 XTAS · 3 Square Mérimée
TomOlly
14:30 15:00
Interview
Charles industry-insider 90-sec — “first 24hrs at Cannes · what surprised me”
📅 Meet Conveo in Cannes